Conway Inn - Conway, Tx Research Proposal Example | Topics and Well Written Essays - 750 words

Conway Inn - Conway, Tx - Research Proposal Example Customer service quality raises issues for almost every hospitality company in some way or other (Hartline, Woolridge, & Jones, 2003). Although the management of Conway Inn takes good care of every business process to meet the required standards of quality, but there is an area which still needs some focus in order to bring it in line with the quality of all other business process. The area which needs improvement is the customer service area the quality of which has gone down a little in the past couple of years. Customers have made complaints about the behavior, food serving, and room service of the employees of the hotel. The management of the hotel needs to resolve these customer service quality issues in order win the trust of the precious customers and protect the customer base. It is essential for a company from the hospitality industry to implement a well-developed quality management system because it helps in attracting and retaining customers, as well as in gaining competitive advantage in the market. Quality management system is implemented in a company to ensure that the quality of the products and services meet the standards. It acts as the foundation for an organization’s success because without the implementation of an effective quality management system, an organization cannot become able to ensure the optimum level of quality in its business processes. Quality management in hotel industry improves overall business performance (Dulcic & Zilic, 2010). Some of the main benefits that Conway Inn can get from the implementation of a quality management system include increase lower costs of quality, improved quality of services, improve level of customer satisfaction, improved company image, increased return in investment, increased customer base , improved employee morale, and increased organizational productivity and profitability. In our case, decreasing customer satisfaction due to

The categorical imperative and duty to Kant and comparing his ideas to Essay

The categorical imperative and duty to Kant and comparing his ideas to the golden rule of jesus - Essay Example As mentioned in the question to this essay itself, the maxim in question of the imperative runs as follows: act only according to that maxim which you can at the same time will that it should become a universal law. First, some of the first aspects to note with regard to the imperative, are that it is something which is obeyed as a duty by what he considers to be a morally good individual. Secondly, it is a moral obligation, and finally, and as a preliminary note which will be expanded upon, this is a notion which facilitates any morally 'good' action. Thus, the first section of the Groundwork concerns the general notion of obedience as it is connected with the categorical imperative, and the second section reviews in more detail the doctrines about the categorical imperative, and considers those aspects which might be taken as a criticism or potential criticism of the doctrine itself. From the general, to the more specific, an important dimension of the whole aspect of the imperativ e is the notion of universalibility, and this is related to the aspect of 'willing' something which can or could be equally willed by any other person In the Groundwork, Kant argues that a 'good' man is going to use the criterion of 'universality' for all of his actions, as a maxim which works as a standard to judge good from bad actions, or ethical from unethical decisions. This implies that the means for this obedience or duty to the categorical imperative also involves a certain sense of 'autonomy' for the individual. He maintains that the â€Å"categorical imperative† a â€Å"maxim whereby you can at the same time will that it should become a universal law . . . the universality of law according to which effects are produced constitutes what is properly called nature in the most general sense (as to form), i.e., the existence of things as far determined by universal laws.† [Pojman, Ed., 1998: 302]. Accordingly, the â€Å"universal imperative of duty may† is â€Å"the maxim of your action were to become through your will a universal law of nature. [Pojman, Ed., 1998: 302] Having stated the law in question (the categorical imperative), Kant proceeds to both demonstrate this through an example, which is an example that also serves for purposes of proving this as universally valid as a criterion for moral action. Thus, with regard to the aforementioned notion of 'autonomy', or the moral choice of the individual, Kant establishes what might be called a property of ethical legislation which qualifies as a command. In the second section of the Groundwork, which is a section under the subtitle or subheading of the 'doctrine of virtue', Kant asserts the following with respect to this important 'property' or salient aspect, and which qualifies as both an example and a demonstration or proof the categorical imperative: "Another man in need finds himself forced to borrow money . . . the maxim of his action would then be expressed as follows: when I believe myself to be in need of money, I will borrow money and promise to pay it back, although I know that I can never do so." [Pojman, Ed., 1998: 302] In this example, Kant argues that although it is possible for myself, or anyone else to adopt this maxim, that is, as an application or concrete example of the categorical